Purple Cow: Transform Your Business by Being Remarkable

imusti

  • $13.12 USD
  • Save $8.88 USD

View on Amazon

Author: Seth Godin

Brand: imusti

Edition: 1st

Features:

  • PENGUIN GROUP

ISBN: 014101640X

Number Of Pages: 160

Publisher: Penguin Books

Details: You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

EAN: 9780141016405


We Also Recommend

Sold Out
Apple MMEF2AM/A AirPods Wireless Bluetooth Headset for iPhones with iOS 10 or Later White

Apple MMEF2AM/A AirPods Wireless Bluetooth Headset for iPhones with iOS 10 or Later White

Regular price $159.00 USD
Fitbit Sense Advanced Smartwatch with Tools for Heart Health, Stress Management & Skin Temperature Trends, Carbon/Graphite, One Size (S & L Bands Included)

Fitbit Sense Advanced Smartwatch with Tools for Heart Health, Stress Management & Skin Temperature Trends, Carbon/Graphite, One Size (S & L Bands Included)

Sale price $278.95 USD Regular price $329.95 USD Save $51.00 USD
NOW Supplements, L-Theanine 200 mg with Inositol, Stress Management*, 120 Veg Capsules

NOW Supplements, L-Theanine 200 mg with Inositol, Stress Management*, 120 Veg Capsules

Sale price $19.30 USD Regular price $20.79 USD Save $1.49 USD
NOW Supplements, Magtein™ with patented form of Magnesium (Mg), Cognitive Support*, 90 Veg Capsules

NOW Supplements, Magtein™ with patented form of Magnesium (Mg), Cognitive Support*, 90 Veg Capsules

Regular price $19.33 USD
Celestial Seasonings Wellness Tea, Sleepytime Extra, 40 Count Box (Pack of 6)

Celestial Seasonings Wellness Tea, Sleepytime Extra, 40 Count Box (Pack of 6)

Regular price $29.28 USD